Ultra abonnement.
At TwitchCon Rotterdam 2025, Tubbo shared an in-depth look at how he would approach content creation if he were starting from zero today. His strategy is clear, methodical, and rooted in the realities of today's platform landscape. For anyone dreaming of launching a channel or building a sustainable audience, Tubbo's advice offers both inspiration and a tactical roadmap.
(Nubbins Inc, Tubbo, Daeye, Ashray Urs)
Start with a plan, not a post
Before going live or uploading anything, Tubbo recommends sitting down and writing out 14 stream ideas. Each idea should be designed to generate five short, funny, and engaging clips that are easy to edit and post on platforms like TikTok and YouTube Shorts. The key is to make each stream immediately understandable to a viewer who stumbles upon it, even without knowing the title or the context.
Design for discoverability
Tubbo emphasizes the importance of creating content that works across multiple platforms. He suggests using a clear visual format that translates well to vertical video, such as a boss bar in Minecraft that explains the stream concept at a single glance. Facecam is optional for short-form clips, but if you're trying to build a long-term connection and personality, it's still valuable for building trust and recognition over time.
Clip consistently, publish intentionally
After capturing clips from those 14 streams, Tubbo advises releasing them on a schedule. One short clip every 48 hours is a solid rhythm for TikTok and YouTube Shorts. He cautions against immediately diving into highly produced YouTube videos. Instead, he recommends uploading unedited, 10-minute talking videos to YouTube that reflect your personality and content themes. These videos should feel more like a casual extension of your live streams than a polished final product.
Build your notification system
One of Tubbo's most powerful pieces of advice is to create a mailing list from the very beginning. Notifications from Twitch or YouTube are inconsistent. If you are planning a major event or releasing significant content, the only way to ensure your audience sees it is through direct communication. Email works. Building a notification system puts you in control and protects your connection to your audience if platform algorithms change.
Structure your schedule around sustainability
Tubbo recommends a streaming schedule that feels realistic and repeatable. He prefers Tuesday, Thursday, Saturday, and Sunday, avoiding the crowded Monday-Wednesday-Friday pattern many creators follow. More important than the exact days is consistency. Tubbo also points out that making sure your notifications go out reliably is just as important as choosing the right time slot.
Make it fun, and the content will follow
Rather than chasing clips or scripting viral moments, Tubbo believes the best clips come naturally from creators who are enjoying themselves. When you're in your element, joking with friends or reacting authentically, your personality truly shines. That is what makes people want to watch more, not just a clever edit or outrageous moment.
Think long term. Create sustainably
Tubbo ends his advice with a simple but crucial idea. You can't control whether a video goes viral. What you can control is how much you enjoy the process. If you create content that is both fun and fulfilling for you, you are more likely to continue. And the longer you stay in the game, the more likely you are to succeed.