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You can find useful information about gaming and streaming at almost every crack and corner of the internet. But if we’re being completely honest, it hits a bit different when it’s coming from the creators and professionals in the space who live it everyday.
At TwitchCon Rotterdam 2025, Streamlabs hosted a panel featuring beloved creators Tubbo and Daeye, along with Streamlabs team members Eric Chi, creator of Nubbins Inc. and Ashray Urs, Head of Streamlabs. The panel covered everything from brand partnerships to staying ahead of content trends.
Here are five timeless lessons shared during the session that every creator can apply to their journey today.
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Use Your Voice to Shape Tools
"Pretty much every tool that has had a product-market fit that Streamlabs has made emerged [from a creator asking for it]." — Ashray, Streamlabs Head of Product
Streamlabs tools weren’t made in isolation—they’re shaped by creator feedback. Your voice matters, especially to the brands building the tools you use every day. If you need something, say it. If something’s not working, speak up. Find your place in a creator community at all levels and lead change in the process.
Action Tip: Don’t be afraid to ask for what you need. Talk to your community. Reach out to brands (irl at Twitchcon and other in-person events or online). Share ideas with other creators. The best tools and opportunities come from collaboration.
Use Discernment with Brand Deals
"If you're a square peg and the brand's a circle, it won't work." - Tubbo
Brand deals can be exciting, but rushing into them can harm your image and undercut your value. One of Daeye’s rules is to only entertain deals from brands that you stand by—supporting something that doesn’t align with you or your audience is one of the quickest ways to lose credibility and reliability. In regards to authenticity, Daeye stresses that even when working with brands, showing your own personality is what truly pays off. Be you, do you.
Tubbo advises waiting until you have a clear sense of your worth, ideally by connecting with creators at a similar level. Having a circle who’s been through it helps you recognize fair rates and avoid being underpaid, especially if you're prominent on platforms like TikTok but brands only want to pay based on Twitch channel numbers (the latter of which typically experiences slower growth).
Action Tip: As a rule of thumb, Tubbo recommends waiting until you have at least 100 CCV and a peer group before entertaining brand deals. Use peer feedback to gauge fair rates.
Also, be careful of spammy brand deals that may seem too good to be true as unfortunately, some bad players target smaller creators.
Work Together, Not Against Each Other
"There is virtually zero competitive nature to [collaboration]. These aren't your competitors, these are your biggest helpers and you should work together...."- Tubbo
Too many streamers view others as competition, but collaboration is key. Growth often comes through networks, not isolation. Whether you’re pooling your reach for a sponsorship or testing new content strategies together, having a circle multiplies your chances of success. Being hyperreactive to perceived competition can hinder your growth in the long run.
Action Tip: Create or join a streamer group that shares resources, experiments together, and collaborates regularly.
Clout Chasing vs. Community Building
Tubbo shut down the idea that aspiring to collaborate with larger creators is "clout chasing." Being strategic and forming relationships is part of the game. Just be genuine. Focus on adding value and connecting authentically—not on just taking.
Action Tip: Don’t let fear of judgment or rejection stop you from reaching out. Be real, be kind, and seek opportunities to connect and grow together. Again, use your discernment and trust your gut.
Try Something New—Together
If you feel stuck or like your content has hit a plateau, gather a group of creators and experiment together. Track data, test different formats, and share insights. Group experimentation reduces burnout and increases chances of discovering what works.
Action Tip: Start a shared note or Google Doc to track experiments across your group. Share what works, double down and pivot as needed.
Whether you’re streaming horror games, DJ sets, or Minecraft SMPs, the blueprint remains the same—collaborate with others, know your value, and stay flexible. The creator space is evolving fast, but the most impactful advice remains evergreen.
Stay creative. Stay curious. And most importantly, stay connected. Watch the full Twitchcon panel here.